"I was invited and warmly welcomed by Awakening Entertainment and their professional team to attend the live concert for Darfur at Wembley and to meet with and see their artist Sami Yusuf. As an artist what impressed me about Sami's performance was his vocal tone, charismatic delivery and musical virtuosity - he is a natural musician of the heart with the technical ability to match, who engages with his audience whether singing solo or with a full orchestra. As a human being what impressed me is his open hearted warmth and sincerity, his sense of mission as a modern cultural ambassador and figurehead to transcend differences and bring people together in peace, respect, friendship and dialogue. With the future of humanity at a crossroads, Sami's work, vision and integrity on the international arena is a big value creating step in the right direction. He inspired me as an artist to continue to walk with courage and determination, creating and playing great music that touches peoples' hearts and reverberates on a universal level - let this be our contribution and legacy."
Jimmy Golding, Singer/Songwriter

"The Sami Yusuf concert in Wembley Arena will stand as a marker for the Muslim community of Britain for years to come. The ten thousand jubilant fans who came to listen to and enjoy Sami and his guests were markers in the establishment of a fully authentic British Muslim expression. Whilst the audience clapped, sang and cheered their way through the evening, and the musicians entertained them, history was being made. The evening will be remembered as the first of its kind even when bigger and grander events take its place."
Sarah Joseph, Emel Magazine

"The Peace Concert for Darfur was an historic event illustrating the commitment of over 10,000 people coming together and standing in solidarity with the people of Darfur. It was a night of Peace, Compassion, Generosity and most of all Humanity. On behalf of all at Islamic Relief, I would like to thank the organisers: Awakening Entertainment for courageously embarking upon such an inspiring initiative, which not only brought some of the best talent in the world onto one stage, not only brought over 10,000 people together under one roof but brought the reality of the continuing humanitarian crisis in Darfur to our hearts, minds and soul and finally allowing us all to contribute in our own special way to helping spread Peace in Darfur"
Jehangir Malik, Islamic Relief

"Awakening Entertainment's historical concert in aid of the Darfur crisis was truly a milestone in Muslim entertainment; it not only brought light to the harrowing events of Darfur but also united 10,000 people to fight this crisis. The bringing together of these world renowned artists including Sami Yusuf on one stage was the pivotal move to attract the much needed attention for Darfur, it combined great entertainment with fantastic atmospheres to combat poverty and strife. I fully commend all the strenuous efforts of Awakening Entertainment and my heart goes out to all those affected in Darfur".
Dr. Abdul Bari, Muslim Council of Britain

"A Concert for Peace" was a landmark event - the meeting of cutting edge Muslim culture with a profound outpouring of British Muslim concern for the humanitarian catastrophe in Darfur. Sami Yusuf, Awakening Entertainment and Islamic Relief have demonstrated the power of popular culture in mobilising Muslim public opinion and charity. They have set a new standard for cultural production and event organisation. May it mark the beginning an exciting new phase of work that we are proud to support and be part of."
Fareena Alam, Editor, Q-News

"The concert was a landmark event. It's success lay not only in the way that it brought awareness of the situation in Darfur, or how it raised those much needed funds for the humanitarian aid, but also the concert highlighted just how much the british Muslim community have to offer. I left the concert feeling inspired, and I have little doubt that the many thousands who witnessed this historic event felt the same way."
Sadiq Khan, Member of Parliament

"The peace concert for Darfur organised by Awakening Entertainment was a monumental achievement for all Muslims, it brought together the biggest names in Islamic music and put on a show surpassed by no other Muslim organisation. The event was of such grandeur that 10,000 people attended, they clapped and sang along to all Sami Yusuf songs creating an atmosphere of great joy and happiness, and all of this for an excellent cause; the crisis of Darfur. This event will help bring peoples attention to Darfur, and has taken Islamic entertainment to another level."
AR Rahman, Composer

"Sami Yusuf is the most important Muslim singer to appear in the last few years. I feel strongly that this is one person who has the potential to communicate to a much wider audience."
Peter Sanders, Photographer

"The peace concert has echoed the call for unification and affirm standing for the injustice that has surrounded Darfur all these years. An awareness was indeed shown on the day that reflected the beauty of the people of Britain. A sellout at Londons prestigious venue Wembley Arena merged the mirror of humanity into an image that enchanted the call of time in memorial peace. Awakening Entertianment have put their heart on the line to make this auspicious event beat in memory, an achivement of success and prosperity."
Conner Reeves, Singer/Songwriter

"The concert was a first for British Muslims and if the reaction of the crowd was anything to go by, this won't be the last. Sami Yusuf and all the support acts entertained the crowd superbly."
Asad Ahmed, BBC London

"The peace concert masterfully created an ambience of warmth, generosity and elation and seriously brought home the devastating news of the Darfur crisis. British Muslims rose to the occasion, who all gave a little bit of their heart for the cause. Thanks to Awakening Entertainment who made this concert a reality"
Abdur Rahman Helbawi, Chairman, Dometours

"Awakening and Sami Yusuf can take huge pride in what they achieved. The concert was a unique event that brought British Muslims together in support of a cause that has shocked all of humanity. In staging this event to help the work of Islamic Relief in Darfur, they have shown the huge force for good that exists here in Britain. I believe that this is just the start of what can be a truly inspirational movement for positive change."
Ed Owen, Euro RSCG Apex Communications